You've done everything right. So, why isn't it working?
The product makes sense, the process is logical, and the communication is clear. But, somewhere between what you designed and what actually happens, something breaks down.
Customers abandon carts, employees ignore emails, users find workarounds, and people don't finish what they started.
It's not them. It's not you. It's the gap between how we think people will behave and how they actually do. At Studio Fundi, we work in that gap.
We use behavioural science to design for real human behaviour: distracted, busy people who are taking the path of least resistance.
Our Services
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Consulting
You've got a problem: customers dropping off, employees are ignoring a new process, and communications aren’t converting into action. We use behavioural science to diagnose what's happening and design interventions that change behaviour.
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Training
The best solutions don't only fix the immediate problem. They build capability, so that your team can spot and solve behavioural challenges on their own. We offer practical behavioural design training that turns your team into behavioural thinkers.
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Product Development
Some problems can't be solved by tweaking what already exists; they need behavioural science built in from day one. We help you develop new products leveraging behavioural design principles that solve real problems, for real people, in the real world.
What is Behavioural Design?
Behavioural design uses insights from psychology, behavioural economics, and business strategy to shape how people interact with products, services, and systems.
Instead of assuming people will behave rationally, we design around how they actually behave: distractedly, taking shortcuts and following the path of least resistance.
We design with human behaviour, not against it.
We’ve Worked With
