Design that makes the difference.
We believe design should have a positive impact on the people who use it, and their communities. That’s why we actively search out, create and advocate for design that makes a difference—with a special passion for the world of Health Care.
We’re passionate about designing, developing and launching products and services that offer tangible solutions to real problems, and helping our clients and partners to do the same. We specialise in creating work at the intersection of Visual Communication and Behavioural Science.
This framework forms the heart of our approach and the centre of all our strategies and solutions. We’ve seen first-hand how powerful the combination of these disciplines can be when it comes to shifting thinking and creating meaningful behavioural change.
We design with purpose. For people, not personas. For users, not reviewers. We don’t treat surface-level symptoms. We create deep and sustainable solutions to real-world problems. And we love what we do.
What We Do
Consulting: Behavioural Design & Innovation
Fundi is the South African term for “expert” or “specialist”. And that’s what we offer—expert opinions and consultative services in Behavioural Design and Innovation.
Consulting: Research & Development
The first step to creating a product or service that will change the world. We help generate the fresh knowledge you need to develop a new product, process or service.
Product Development: Creating Fundi-Firsts
We love coming up with novel products and services that make a positive impact. We have a special interest in creating simple solutions in the world of Health Care.
Coming soon
FebriSol: Customisation, Development & Sales
Designed with accessibility, simplicity, and successful habit formation in mind. We’re solving the problem of medication tracking and adherence one sticker at a time.
FEBRISOL: OUR FLAGSHIP PRODUCT
Bringing treatment adherence up to scratch
FebriSol is a “scratch-card-calendar” sticker that can be easily applied onto any medical packaging. This design is grounded in behavioural science—created to make treatment adherence to chronic medication more habitual and accessible for everyone.
FebriSol has been adopted by forward-thinkers in the medical industry because it provides a low-cost alternative to the expensive blister packaging traditionally used to track medication.
Featured Work
The Gautrain · Transport
Helping the Gautrain's Passengers Find Their Way
Enhance the user experience on Gauteng’s rapid transport by improving the network’s wayfinding. While the network is still relatively small, passengers consistently get lost. They struggle both at the stations, and within...
Cult Healt · Health Care
Creating a Cult Following Using FebriSol
We worked with Cult Health to help patients understand the causal link between treatment adherence and improved health. The Cult Health team challenged Studio Fundi to help patients understand the connection between consistently...
Digital Planet · Ed-Tech
Using Behavioural Design to Grow WeGrowSA
Studio Fundi was initially commissioned to review the product and, using a behavioural and human-centred approach, recommend interventions to drive engagement. However, after an initial audit of the brand and product, we advised...
We've Worked With
Human-centred design begins with you.
Ready to get started? Let's chat.
Human-centred design that changes behaviour, solves problems and communicates big ideas.
Contact
info@studiofundi.com
+44 (0) 79 4365 4209
